NoHomoPhobes.com was launched by iSMSS on September 26, 2012. The site posts live tweets with homophobic words, sometimes used casually but ultimately reinforcing prejudices against sexual minorities. The site also counts the tweets – for example, “faggot” has appeared in over 14 million tweets and “dyke” over 1.5 million times since the counter was activated.
From its launch day in September, NoHomoPhobes.com struck a nerve and received worldwide attention because it showed the real world of homophobia rather than simply being a commentary. To date, there have been over 3.5 million page views and over 1 million unique visitors – the largest numbers from the United States, Canada and the United Kingdom but with tens of thousands from other countries as well.
Over the past several months, NoHomoPhobes.com has started to receive international recognition for its innovation, creativity and design, including two awards of merit from the One Show in New York, one of the most prestigious awards in the world. The Art Directors Club Global Awards out of New York also gave the site an award of merit. Communications Arts, often described as the “bible” of the creative community, selected the site as one of 37 honorees in its interactive annual. Back home in Alberta, NoHomoPhobes.com won Best in Show from the Advertising Club of Edmonton. See the complete list of awards and recognitions.
NoHomoPhobes was created for the Institute by Calder Bateman Communications of Edmonton, along with development partner, Burnkit of Vancouver.